Old Navy may put a notice on the package saying that the game is "not for resale," but that won't stop consumers from turning to eBay (NASDAQ: EBAY ) and other venues where the resale label does not apply. The remaining 25 percent will be sold right now. Of those units, one-fifth will probably be re-gifted or sold to GameStop because consumers either do not want the game or do not have a Wii U. Those units are bound for GameStop next fall.Īn additional 25 percent will be given away as gifts to friends and relatives. Another 25 percent will be retained but will never be played. Of those units, investors could assume that 25 will be kept and eventually played after more Wii U units are sold.
But if the giveaway was limited to just one game per retail location, the company would give away approximately 1,000 copies. Old Navy will not say how many copies will be given out at each store. Thus, it is easy to assume that a large number of the free Mario U games will not be retained. But the people that really wanted it already purchased it last weekend when they picked up the new console, which is now sold out nationwide. They might hope that they get a copy of the new Mario - everyone loves free stuff. Few people who attend the company's Black Friday event will do so solely for a free video game. Old Navy operates roughly 1,000 stores in North America. The promo does come with one negative side effect, however: it could lead to an influx in used copies of New Super Mario Bros. In exchange, Nintendo will receive a ton of publicity for its brand, its characters and its new console. Old Navy certainly hopes to attract new customers by giving away a Mario game. This is an interesting (if not unusual) promotion for the two companies. Old Navy's Black Friday promo page states that there are "an extremely limited amount of available wristbands per store which will be distributed on a first come first served basis and Old Navy can not guarantee that all customers in line will receive a wristband." Those who receive a wristband will be able to exchange it for one free copy of the game. U - the first Mario game released for Wii U - with a qualifying $40 purchase. The Gap-owned (NYSE: GPS ) specialty retailer is giving away free copies of New Super Mario Bros. The dumping may be caused by a deal between Old Navy and Nintendo (OTC: NTDOY ). On November 24, hundreds of used Wii U games could be dumped onto unsuspecting GameStop (NYSE: GME ) locations all over the country.
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